Consulting Services

Companies are sometimes faced with a situation where they have gone to the effort and expenditure of building and deploying a web site only to see results fall far below expectations. The designers of the web site, who are typically individuals with technical backgrounds, are many times at a loss as to the causes relating to poor performance or they gave very little consideration to the needs of the end customer or company when designing the site. Technically, many 15 year old children can build web pages, but it takes expertise to build sites that produce results.

It is in such situations, that a consultant well versed both in brick and mortar sales and marketing as well as the unique factors involved in web marketing, is called for. We have that expertise, having come from extensive sales, marketing and management backgrounds before ever having placed a web page online. Therefore our approach towards solving web site problems can be summarized with the following:

We begin by doing something unique, we talk to you! We want to know what your goals and expectations are. Are these expectations realistic? Perhaps your expectations are too low! We then do our best to learn about your business and industry. Who are your customers, where are they, what motivates them to buy products and where do your products fall into the mix.

How does your web site fit within your company. Does it reflect how you feel about your customers. Are leads being handled in a timely manner, are questions being answered? Do your managers understand what the web can do for them, do your sales people? Are you featuring your web site in printed material?

We then evaluate your web site, both from the standpoint of functionality, but also does it make it easy for your customers to do business with you? Does it provide enough information? Does it answer 90% of the questions you are asked on most sales! Is there something value added you can place online to draw in potential customers?

Next we look to see if people can find you. If not, we then make recommendations on how to fix that problem.

We tie everything together with a straightforward, non-techspeak series of suggestions that both you and your webmaster can understand.

Please feel free to contact us for a free initial phone (812-858-0333 ext. 1) consultation or by e-mail at info@themmd.com